Laoag the gateway of the North, is the major crossroads for international trade and commerce in the Ilocos region. Though bustling with business, the city has retained pretty much an unhurried, laid-back lifestyle.  Dominating the city landscape is the provincial capitol which sits atop Ermita Hill, also popularly known as Raquiza Garden.

Another point of interest is the St. William's Cathedral, built by the Augustinians in 1612 along the Italian Renaissance design. Its unique 2-story facade is held by four pairs of coupled columns. A deeply recessed niche carries the image of St. William. A hundred meters away from the church is the Sinking Bell Tower which leans slightly to the north. It sinks an inch a year to the ground.