Established in January 1997, the DTCM has two main areas of
responsibility. The first of these includes all the functions
of the former Dubai Commerce and Tourism Promotion Board (DCTPB),
which had been in existence since 1989 and concentrated on the
international promotion of Dubai’s commerce and tourism
interests. The DTCM’s second main area of responsibility
is as the principal authority for the planning, supervision
and development of the tourism sector in the emirate.
Underlining
the importance attached to tourism development at the highest
level, the DTCM’s Chairman is His Highness General Sheikh
Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and
UAE Minister of Defence. Its Director-General is Khalid A.
bin Sulayem.
As part
of its marketing role, the DTCM plans and implements an integrated
programme of international promotions and publicity activities.
This programme includes exhibition participation, marketing
visits, presentations and roadshows, familiarisation and assisted
visits, advertising brochure production and distribution,
media relations and enquiry information services.
In addition
to its head office in Dubai, the DTCM has 14 overseas offices.
They are located in Philadelphia (covering North America —
East and Central), Los Angeles (North America — West
Coast), London (the UK and Ireland), Paris (France), Frankfurt
(Germany), Stockholm (Scandinavia), Milan (Italy), Moscow
(the Russian Federation, CIS and Baltic States), Nairobi (East
Africa), Johannesburg (South Africa), Mumbai (India), Hong
Kong (Far East), Tokyo (Japan) and Sydney (Australia and New
Zealand).
In assuming
its administrative responsibilities within Dubai, the DTCM
has now taken over the licensing of hotels, hotel apartments,
tour operators, tourist transport companies and travel agents.
Its supervisory role also covers all touristic, archaeological
and heritage sites, tourism conferences and exhibitions, the
operation of tourist information services and the organisation
and licensing of tour guides.
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