Dubai Summer Surprises

Dubai – Walk into a summer of surprises

Ever since the launch of Dubai Summer Surprises, summer has been the favourite season for kids. Yet, Dubai’s diversity means that residents and visitors can enjoy a wide range of experiences in this wonderful city. No matter where you come from,Dubai is an experience that will enrich your life. Today,Dubai is home to people from over 145 countries,and the ethnic diversity adds to its charm. Dubai’s rich cultural heritage,worlds-class shopping and entertainment,exotic dining fabulous raffle draws and adventure sports are extremely popular.

Dubai Summer Surprises

Under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, DSS has gone from strength to strength to become the favourite summer destination for families since 1998.

With the support of Key Sponsors,comprising local corporations and multinationals, DSS creates unique activities spread throughout the summer season. Each DSS week has a different theme and shopping malls are converted into venues for live entertainment, music, dancing, competitions, workshops and numerous interactive programmes in keeping with that particular week’s theme.

Visitors and Expenditure

The number of visitors and their expenditure levels are clear indicators of the popularity and success of any event. Going by that standard,DSS is a runaway winner.The number of visitors to Dubai during Dubai Summer Surprises 2004 increased by 10 %to 1,510,000 and expenditure reached to Dhs 1.56 billion.

Dubai Summer Surprises has truly altered the profile of summers in Dubai.In view of the intense retail and leisure activity across the UAE,the concept of the lean season has undergone numerous changes.