Broome is a pearling and tourist town in the Kimberley region of Western Australia, 2,200 km north of Perth. The year round population is approximately 14,436, growing to more than 45,000 per month during the tourist season. Broome International Airport provides transport to several regional and domestic towns and cities.

Cable Beach is situated 7 km from town along a good bitumen road. The beach itself is 22.5 km long with beautiful white sand washed clean daily by tides that can reach over nine metres. The water is crystal clear turquoise, and the gentle swells hardly manage to topple over as they roll up onto the almost perfectly flat beach. Caution, however, is required when swimming from November through March as box jellyfish are present during those months. There have been cases where crocodiles have been sighted off the shore, but this is a rarity and measures are taken to prevent these situations. Four wheel drive vehicles may be driven onto the beach from the car park. This allows people to explore the beach at low tide to a much greater extent than would be possible on foot. Sunset camel rides operate daily along the beach.